Available nowRemote, Canada · Pacific time
Ryan Parry, Product Lead
Growth, Acquisition, Onboarding, 0 to 1 and AI-native
I turn first visits into active users, and new ideas into shipped products.
Profile
Builder, Founder, AI-Native
About
Big problems, simple products
I'm a product lead and founder drawn to big, system-level problems. UX is a real passion, and what drives me is creating products people love, ones that make their lives or businesses better.
I start top down, mapping the workflow and digging into the data and pain points, then explore solutions and test them through discovery before anything is built. For three years I owned the digital joining journeys at David Lloyd Clubs, Europe's leading health and fitness club operator, across web, app and in-club.
Since June 2026 I've been building MoveView, a 0 to 1 B2B platform for UK property sales. I run it end to end, from ideation to go-to-market. AI is built into how I work every day. I use Claude to make sense of interviews and research, and Lovable to turn ideas into working prototypes in days. I then use those prototypes to validate the commercial case with customers.
Before that, I founded and ran Define Wellness, a direct-to-consumer fitness brand. I owned the whole business, from product strategy and P&L to a global supply chain, and launched four fitness products, physical and digital, growing sales through Amazon search, listing content and paid ads.
Earlier this year I moved from the UK to Kelowna, BC, with my wife and daughter. Outside work you'll usually find me running, in the gym, paddleboarding or skiing.
Experience
Twelve years of building
2026 to now
Founder and Product Lead
MoveView
Taking a B2B PropTech product from idea to prototype and commercial validation.
- Discovery: 20 customer and industry conversations, an independent 50-person survey and macro market data analysis to size the problem
- Prototype: Rapid, high-fidelity interactive prototype built with Lovable, Claude and Gemini
- Strategy: Lean MVP scope and a phased roadmap towards a scalable product
- Go-to-market: Building in public on LinkedIn, turning 16k+ impressions into early pilot conversations
2023 to 2026
Digital Product Owner, Acquisition and Onboarding
David Lloyd Clubs
Shaped and delivered the digital joining roadmap across web, mobile app and in-club tablets.
- Grew online joining from 24% to 34% of all new member sales, including a redesign of the web and in-club tablet joining journeys
- Delivered self-serve onboarding in the member app, giving new members a simpler start and club teams time back
- Launched digital joining for 10 new club openings
- Led delivery across two external engineering partners (tech lead, BA, developers, QA) and internal commercial, data, marketing and operations teams
2018 to 2023
Founder
Define Wellness
Founded and ran a direct-to-consumer fitness brand end to end.
- Owned the full business: product, P&L and a global supply chain
- Launched four fitness products, physical and digital, with 1,600+ units sold
- Grew Amazon traffic and conversion through SEO, A+ content and PPC
2020 to 2022
Founder
Blank Canvas Renovations
Property renovation business, run as a self-employed tradesperson.
- Delivered full renovation projects on budget and timeline
2014 to 2021
Sales Consultant to Sales and Marketing Manager
David Lloyd Clubs
Led a sales team that exceeded multi-year revenue targets.
- Recruited and coached 12 consultants, several now in senior leadership
What people say
In their words
“Ryan was someone I could trust. I gave him space to try new things, and he always took that responsibility seriously. When he hit a tough problem, he worked it through and figured it out. What stood out most was how well he connected the business, the technology and our members, and how naturally he worked with people across so many different teams. Everyone wanted to work with him, and the results followed. I'd happily work with him again. Any product team would be lucky to have him.”
“Ryan was a phenomenal asset to our digital team. He approached his work with calmness, precision and applied data and insight to deliver incredible results in a fast paced and demanding environment. Quietly driven he was always looking to learn and grow beyond his role to add value, which was consistently recognised by his colleagues and senior stakeholders.”
Case study
MoveView
MoveView unites agents, clients, and conveyancers into a single real-time network. Bringing transparency and streamlined communication to every UK property transaction.
Contact
Let's talk
Open to
- Roles
- Product Manager, Senior or Lead
- Work types
- Full-time, contract or fractional
- Location
- Kelowna, BC. Remote only Pacific time, Canada or US
- Right to work
- British citizen and Canadian permanent resident
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